970-759-7305
leah@leahilanah.com

Menu
Leah Business Solutions
  • Home
  • Services
    • Accounting Services
    • Advisory Services
    • Business Consulting Solutions
    • Tax Preparation and Planning
    • Tax Resolution
      • Help with Your IRS Audit
      • Filing Prior Years Returns
      • Owing the IRS Money
      • Behind on Payroll Taxes
      • When Your Spouse Owes the IRS
    • PPP Loan Forgiveness Assistance
    • Bookkeeping
    • Payroll
    • Cash Flow Forecast
    • Consulting for QuickBooks®
    • Training for QuickBooks®
    • Xero Cloud Accounting
    • Cloud Accounting
    • Sales and Use Tax
  • QuickBooks Products
    • QuickBooks Online
    • QuickBooks Online Advanced
    • QuickBooks Desktop
    • QuickBooks Payments
  • Industries
    • Services
    • Construction
    • Medical and Health Care
    • Real Estate
    • Retail
    • Restaurant
    • Manufacturing
    • Wholesalers and Distributors
    • eCommerce
  • Resources
    • Resources
    • Mobile Accounting
    • Business for Good
  • Blog
  • About
    • About
    • Send Us Your Referrals
  • Contact
    • Contact
    • Client Login
Close Menu
October 7, 2021

Gearing Up for Holiday Sales: 2021 Trends and Opportunities

Leah Ilanah Business Tips

Tweet
Share
Share
Pin

The 2021 holiday sales season will give businesses a chance to continue their online migration from 2020 trends, with opportunities for more refinement and improvements.  The key is to bring as much as possible online and integrate all of your customer touch points into an omnichannel of positive experiences.

Let’s take a look at some trends in retail that we can apply to many other industries. These trends will strengthen our businesses and position us well for the future.

Strong E-Commerce Presence

As people increased online shopping and delivery last year, the trend is expected to continue beyond the pandemic. For this reason, all businesses should strengthen their online presence, especially their e-commerce presence.

Many retail establishments benefit from a complete ecommerce solution, including a storefront, shopping cart, online payment process, and automated fulfillment. They can expand their online effectiveness with these features:

  • Enable chat features between customers and store clerks to simulate the conversation the customer might experience in the physical store
  • For clothing, post detailed sizing charts, imitate the dressing room mirror with try-on automation, and use photos of models in all shapes and sizes
  • Create how-to videos to show customers ways to effectively use the product
  • Expand photography so customers can see all angles of the product as well as how it can be used
  • Display and sort user reviews to help customers decide
  • Implement clear navigation and search options so customers can find what they want. Today, many customers research online, then visit the physical location to finalize their transaction.

Expanding your business’s e-commerce presence doesn’t just apply to retail. For example, businesses in the services space have implemented appointment-setting and payment processing. Real estate agents have enhanced virtual home tours. Many businesses with physical goods and documents have beefed up delivery options and implemented curbside pickup.

Each business has a unique sales cycle that a customer goes through when purchasing goods and services. The question for business owners to ask is how they can bring most of that experience online.

Mobile

The vast majority of transactions are now occurring on mobile devices. If your business’s mobile presence is not optimal, then you’ll want to make that a priority this year to catch up with your competitors.

Social

More and more consumers are using social media channels – Instagram, YouTube, TikTok, Snapchat, LinkedIn, Pinterest, Twitter, Clubhouse, and Facebook — to discover and purchase items that delight them. Wise business owners will invest more budget into attracting customers from this channel.

Holiday Seasons

With the move to online shopping, the holiday season has been extended from just one day or one weekend to entire months. Consumers are shopping earlier and all year long. Retailers and other businesses can benefit by always having some kind of sale or attraction going on. Here are the key holidays for the fourth quarter:

  • Columbus Day
  • Halloween, the second most profitable holiday (Christmas is first)
  • Veterans Day
  • Thanksgiving Day
  • Black Friday
  • Small Business Saturday
  • Hanukkah
  • Cyber Monday
  • Christmas Eve
  • Christmas Day
  • Boxing Day
  • Kwanzaa
  • New Year’s Eve

How does your business fare when it comes to a fully online experience? Use these trends to boost sales growth in 2021 and beyond.

Tweet
Share
Share
Pin
Making Customers Pay… You 43 Life Events That May Affect Your Taxes and Accounting

Related Posts

Business Tips

Is Your Best Skill Aligned with Your Business Model?

Business Tips

Five Subtle Ways to Carve Out More Business Profit

Business Tips, Small Business Resource

99 Ways to Measure Your Business’s Financial Performance

Monthly Archives

Categories

  • Accounting
  • Accounting Software
  • accounting technology
  • Blog
  • Bookkeeping
  • Bookkeeping Tips
  • Budgeting
  • Business Development
  • Business Growth
  • Business Tips
  • Cool Tech Tools
  • Cost-Saving Tips
  • Cost-Savings Tips
  • Customer Service Tips
  • Decision-Making Tips
  • Expense Reduction Tips
  • Finance Management
  • Management Tips
  • Marketing Tips
  • News
  • Payroll Tips
  • Personal Development
  • Profitability Tips
  • Profits
  • Small Business Resource
  • Tax
  • Tax Resolution
  • Technology
Back To Top
Leah Business Solutions
    • Home
    • Services
    • Products
    • Industries
    • Resources
    • Blog
    • About
    • Contact

    Contact Us

    Advisory Services, Tax Services, and Accounting Services

    Leah Ilanah Business Solution

    734 E 2nd Ave
    Suite 22
    Durango, CO 81301

    970-759-7305

    leah@leahilanah.com

    Client Login

    Gold Client Login Button


    Intuit, QuickBooks, and QuickBooks ProAdvisor are registered trademarks of Intuit Inc. Used with permission under the QuickBooks ProAdvisor Agreement.
    Copyright Leah Ilanah – Consulting and Coaching 2022 | Professional Site Design by Accelerator Websites | Powered By ThriveFuel